Tarot DMs | Press Information
Across approximately ten months of active publishing in 2025, Tarot Interviews and Tarot DMs reached an average of around 6,000 views and downloads per active month, with external validation via Qwoted and formal indexing on IMDb.
Overview
Tarot DMs is an experimental interview series by Finbarre Snarey. Each conversation happens in messenger apps and can include text, images, short video clips, and voicenotes as the guest prefers. The result is a chat scrapbook, guided by three cards:
The Anchor card - a shared card for all guests that month
The Wild card - a spontaneous card draw
The Gift card - a card passed on from the previous guest
Recorded in Beeston, Nottinghamshire, UK. Published at tarotdms.com, the project aims for the handmade feel of the early internet.
What makes it distinct
Scrapbook format – messenger-led interviews that can blend text, images, clips, and voicenotes
Guest-driven rhythm – each participant can spend as much time as they want on each post
Creative focus – writers, poets, illustrators, performers, makers
Low-barrier participation – only a mobile phone is needed
Continuity mechanic – the Gift card carries a thread between interviews
Audience and reach
First 30 days
1.59K total views
479 unique visitors
Avg read time 2 min 47 s
40% returning readers
Booking interest
30+ creatives apply each month to appear on Tarot DMs
Recent guests
S. E. Reid – writer and poet
Leigh Alexander – writer and narrative designer
Scarlet Vikki – performer and movement artist
Lane Smith – writer and editor
Aurora Hart – poet, author of Forbidden
Full archive available on the site.
Sponsored decks
November 2025 - HEXEN 5.0
December 2025 - A Cat Full of Spiders Tarot
Each sponsor is credited on the homepage and relevant posts, included in social announcements.
For sponsors
Partnership options include:
Placement on the homepage and individual chat pages
Inclusion in Bluesky, Substack, and site announcements
Optional deck giveaway integration
Permanent backlinks from the public archive
A concise media kit with logo files, placements, and specs is available on request.
Key facts
Founded: 2025
Creator / producer: Finbarre Snarey
Base: Nottinghamshire, UK
Format: Messenger-led scrapbook interviews
Frequency: Ongoing, new features weekly
Website: tarotdms.com
Press contact: mail@tarotinterviews.com
Quote
“Tarot DMs is a messenger-chat interview series where tarot cards meet creative conversation. A deliberately lo-fi, experimental format that recalls the wild, possibility-filled early internet.”